Dear 16 Year Old Me

Since it’s launch in 2011, our award-winning awareness video Dear 16 Year Old Me has touched millions and saved lives:

Awards

  • Winner of 2012 Webby award for Best Public Service
  • Winner of the 2012 Webby award for Best Copywriting
  • Winner of the 2012 Canadian Dermatology Association’s Public Education Award.
  • Winner of the 2015 SPCN Communications Prize by the Scottish Cancer Prevention Network
  • One of 10 finalists among 80 international submissions for the ‘Big Screen’ at the 2014 World Cancer Congress in Melbourne, Australia

Reach

  • Over one million views on YouTube in the 1st week
  • Over 9.8 million views to date
  • Seventh most shared ad in the world in 2011
  • Viewed in 215 countries and translated into 3 languages
  • Featured in the media across North America including NBC’s The Today Show in May, 2014
  • Shared by celebrities including Cindy Crawford, Reba McIntyre, Lauren Conrad and Nikki Yanofsky
  • Used by many organizations to promote melanoma awareness and the importance of prevention and early detection such as Canadian Cancer Society, Canadian Dermatology Association, Mayo Clinic Health System, Union of International Cancer Control
  • Added to the grade 7-9 eBook Canadian Curriculum by Nelson Education
  • Credited for saving lives through numerous first hand testimonials

Special Thanks

We would like to extend our heartfelt thanks to all of our film participants for their openness and generosity in sharing their stories with us. Dear 16 Year Old Me could not have happened without them. We have been touched and inspired by their strength, grace and sense of humor in facing this terrible disease and are so happy that they are now part of the DCMF family.

We would also like to thank Evidently for creating the video, the band Freelance Wales for lending us their song Generator First Floor and Deloitte for developing the David Cornfield Melanoma Fund brand identity.

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