DCMF Award

Melanoma Awareness Month 2017

By Danielle Paterson, Executive Director, David Cornfield Melanoma Fund

This year’s Melanoma Awareness Month was a great one for DCMF. Our awareness, prevention and research efforts were in full swing. Our 2017 Sun Smart Kids Program starting rolling out across Ontario, our melanoma awareness videos Dear 16 Year Old Me and #newfamilyrule continued to empower people to protect and check their skin, and the DCMF Award at the University of Toronto began to take shape.

cupcakes 10 yearsWe also had the great pleasure to celebrate DCMF’s 10th Anniversary with our most loyal supporters at Deloitte Thursday Night Lights on May 11th. That night we spent some time reflecting on where we started and what we have achieved.

We have also taken the time to reflect on the significant melanoma awareness, prevention and research progress worldwide – much has changed since DCMF began in 2007. In particular, we admire Australia’s efforts to tackle melanoma head on. In 2014, Australia became the first country in the world to see a decrease in melanoma rates. This decrease was no fluke. It was as a result of a concerted multi-year, multi-sectoral strategy to curb melanoma in Australia – the country that had the highest melanoma rates in the world. Using prominent public health campaigns, school-based sun safety programs, the development of sun protective clothing and the use of shade, Australia enabled its citizens to significantly reduce their risk of melanoma. In 2016, Australia even banned indoor tanning nationally. Australia’s leadership is commendable.

On the research front, the past 10 years have been remarkable. New diagnostic technologies have emerged making early detection more effective. And groundbreaking treatment options, such as targeted treatment and immunotherapy, have been introduced and are helping to save lives that certainly would have been lost a decade ago.

These awareness, prevention and research advances are impressive. But much work remains to be done.

Skin cancer (melanoma and non-melanoma) is the most common cancer in North America accounting for more cases than the four major cancers combined (breast, colorectal, lung and prostate). Thankfully, melanoma is preventable and treatable if detected early.

During DCMF’s first decade, a strong foundation has been built to help curb the incidence of melanoma. This Melanoma Awareness Month, we did our small part. Moving forward, every month, we all need to do more.


10 year anniversary of David Cornfield’s passing

 

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December 18th is DCMF’s toughest day. It’s the day that David Cornfield passed away in 2005. This year is especially difficult as it marks the 10 year anniversary of David’s death.

The loss of David changed us forever. David was, simply put, the very best. Words cannot express how much he is missed.

It was David’s personal wish that DCMF be created to 1) spread awareness of melanoma prevention and 2) support melanoma research.

Amidst their deep grief, our founding board members, comprised of David’s family, friends and colleagues formed DCMF in 2007. These dedicated board members continue to lead DCMF today.

10 years after David’s death, thanks to the generosity of our loyal donors and sponsors, we are very proud of what we have accomplished on David’s behalf:

  • Dear 16 Year Old Me, 2011: awareness video
  • Melanoma Base Camp, 2012: winter sun protection event
  • Blue Jays, 2013, 2014, 2015: DCMF is hosted by the Blue Jays Play Sun Smart program
  • David Cornfield Melanoma Fund Award, 2015: $100,000 endowed award at the Dalla Lana School of Public Health, University of Toronto, awarded annually to a PhD student excelling in melanoma research
  • #newfamilyrule, 2015: melanoma prevention video for families
  • Sun Smart Kids, 2015:  melanoma prevention program distributing thousands of hats, magnets and information to kindergarten children and their families in the Toronto District School Board

As we remember David this month, we take stock of what we have achieved and strengthen our resolve to help everyone protect and check their skin to reduce their risk of melanoma. We have great momentum and are driven to achieve more in David’s name. We are extremely excited about what lays ahead for DCMF in 2016 and beyond.

 

 


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