December 18th is DCMF’s toughest day. It’s the day that David Cornfield passed away in 2005. This year is especially difficult as it marks the 10 year anniversary of David’s death.
The loss of David changed us forever. David was, simply put, the very best. Words cannot express how much he is missed.
It was David’s personal wish that DCMF be created to 1) spread awareness of melanoma prevention and 2) support melanoma research.
Amidst their deep grief, our founding board members, comprised of David’s family, friends and colleagues formed DCMF in 2007. These dedicated board members continue to lead DCMF today.
10 years after David’s death, thanks to the generosity of our loyal donors and sponsors, we are very proud of what we have accomplished on David’s behalf:
- Dear 16 Year Old Me, 2011: awareness video
- Melanoma Base Camp, 2012: winter sun protection event
- Blue Jays, 2013, 2014, 2015: DCMF is hosted by the Blue Jays Play Sun Smart program
- David Cornfield Melanoma Fund Award, 2015: $100,000 endowed award at the Dalla Lana School of Public Health, University of Toronto, awarded annually to a PhD student excelling in melanoma research
- #newfamilyrule, 2015: melanoma prevention video for families
- Sun Smart Kids, 2015: melanoma prevention program distributing thousands of hats, magnets and information to kindergarten children and their families in the Toronto District School Board
As we remember David this month, we take stock of what we have achieved and strengthen our resolve to help everyone protect and check their skin to reduce their risk of melanoma. We have great momentum and are driven to achieve more in David’s name. We are extremely excited about what lays ahead for DCMF in 2016 and beyond.
Written by: Kristi Donahue
My name is Kristi and 3 years ago I was diagnosed with stage 1a melanoma. I knew nothing about this disease at the time. I had a pretty big surgery on my neck to remove the tumor (mole), and have since healed physically. In the past three years, I have learned SO much about this sneaky, ruthless, and deadly disease.
However, I have come to the startling conclusion that there are very few people out there that know anything about melanoma, or in many cases are not even willing to learn. The lack of education and awareness out there, as well as our own personal vanity, is the number one reason that melanoma has taken over the driver’s seat as being the fastest growing cancer in the United States. The rate of melanoma in people under 30 is increasing faster than any other demographic group. Pediatric cases are also rapidly rising. While the incidence of many other cancers is on the decline, melanoma is increasing.
I am a barber in Ladera Ranch Ca. and since my diagnosis, I have made it my mission to make my station become a “platform ” for education. It’s covered with melanoma awareness and educational materials. I hand out sunscreen samples and business cards for local dermatologists. I also hand out books that I order regularly from the National Cancer Foundation. I have also ordered a lot of information and material from the Melanoma Research Foundation to hand out as well, using their cards as my business card ;). In my barber chair, I have helped to spot melanoma on two different customers. Through my Facebook page posts, I have had another person get checked and diagnosed with melanoma. My Facebook page is also 100% filled with awareness and education as I share stories of real people daily, both Angels and Warriors. I am dedicated to using Facebook as a vessel to reach as far as I can.
This brings me to my exciting new project that I just completed. It is so important to me to educate and make people aware EVERYWHERE I go and help them to learn about this horrific disease. Facebook and the barber shop are just not enough for me, and so I wanted to transform my car into a rolling Public Service Announcement. I wanted to make sure that EVERY inch of useable space on my car shares facts, helpful slogans, photos, and places where we are exposed to UV rays. For example, the baseball field (all outdoor sports), tanning bed, beach/pool, kids playing outside, and even driving. I have added the link to the AMAZING short PSA “Dear 16 year old me” as well as my FB link. I wanted it to be LOUD, impactful, and educational! I wanted people, no matter where I go, or park to see the word melanoma, a word that they probably have a grave misconception of, and want to know more. I want everyone that I pass by, or that passes me by, to take in any little bit of info, that they would NOT have known before. I want this disease to STOP.
We DESPERATELY need to SPREAD AWARENESS, so that this vicious beast gets a cure, and we stop losing these YOUNG beautiful people. I want to OPEN eyes that would not have even given the word melanoma a second thought. I am determined to use every single part of my life in raising awareness, and open eyes in every way that I can.
The feedback since I received my car back has left me speechless. Many friends want to do something similar to their cars. I have made connections just out and about with people who have lost loved ones to melanoma. I was on the freeway and had this woman look at me in shock (a look like “Holy Cow “) and then give me a huge thumbs-up. I also just recently went to a local recreational park and before I knew it, had a crowd of people standing around asking questions/taking pictures. It was truly an incredible 45 minutes. Just the kind of thing I hoped would happen.
This month, I will be joining a group of amazing families in Washington DC to speak on Capitol Hill at the Melanoma Research Foundation’s Advocacy Summit & Legislative Hill Day. I am so excited and cannot wait to go. I truly just cannot seem to get loud enough.
With each beautiful warrior that earns their Angel wings, my heartbreak fuels my fire and only makes me want to find new ways, or new people to educate. I believe in my heart that together we can “Drive” this beast into the ground!!
Written by : Danielle Paterson, Executive Director, David Cornfield Melanoma Fund
We spend a lot of time talking about the importance of protecting your skin from the sun and avoiding indoor tanning to reduce the risk of melanoma and other skin cancers. Equally important for the prevention of melanoma is early detection through checking your skin and reporting changes to your doctor.
Checking your skin is important for all skin cancers but it is particularly important for melanoma. This is because 98% of melanoma cases are treatable if caught early. If diagnosed in a more advanced stage, however, patients have less than a 10% chance of surviving more than five years (American Cancer Society).
What does checking your skin actually mean?
- Awareness of the need to check your skin: Taking care of your skin begins with an awareness of the importance to check your skin and a commitment to do so monthly.
- Knowing what to look for: Actively checking your skin means searching for changes. The ABCDEs of melanoma provide a useful guide on what changes to look out for.
- Monthly skin check: For 10 minutes every month, grab a mirror and follow our how to check your skin instructions.
- Reporting changes to your doctor: Any change in your skin should be reported to your doctor to maximize the chance for early diagnosis and treatment in case of a skin cancer diagnosis.
Although these 4 steps are simple, following them all on a regular basis requires a concerted effort. At DCMF, we want to understand how we can not only educate people on why and how they need to check their skin, but also motivate them to actually make skin checks a part of their health routine. How can we translate knowledge into action?
When we made our award-winning melanoma awareness video ‘Dear 16 Year Old Me’ in 2011, our goal was to inform people about melanoma and the importance of protecting and checking their skin. With over 7 million views on YouTube alone, we know we have increased awareness significantly.
Based on numerous messages from viewers around the world, we have learned that Dear 16 Year Old Me has also continued to motivate people to make the commitment to do monthly skin checks:
“I am an 18-year-old lifeguard at a local pool in my hometown…When your video popped up on my newsfeed, I watched it twice…immediately after watching the second time, I checked my entire body like you described on your website and I am planning on doing so often. I also plan on using sunscreen almost obsessively- pale skin is better than a scar and the possibility of death. I am very sorry for the loss of David Cornfield, but you can be assured that the organization in his name has possibly saved at least one life. I plan to share the video’s message with my friends and especially my coworkers, because it will probably help the lifeguards most of all. Thanks for a powerful wakeup call.”
Even more remarkable are the numerous messages that we continue to receive from viewers who credit Dear 16 Year Old Me for saving their lives as their skin check lead to an early melanoma diagnosis.
“I just want to thank you so much for doing this video. I saw it about a month ago, made a dr. appointment and they just called with the biopsy results. They caught a pre-cancerous Melanoma on my back and I will have the surrounding area removed next week. The nurse said I was so lucky to catch it this early. I can’t thank you enough and my three young children can’t thank you enough. This video truly saves lives.”
“I watched this video for the first time … last spring. It caused me to get a suspicious mole checked out. I found out my wife was pregnant with our 3rd child in October and in November found out that mole was early in situ Malignant Melanoma. This video likely saved my life; I’m not one to go to the doctors. It’s now December and I’m looking forward to enjoying my family for a long time to come.”
Dear 16 Year Old Me has proven to be a powerful tool to increase awareness and encourage early detection. It has demonstrated that knowledge turned into action can actually save lives from melanoma.
We invite you to watch and share Dear 16 Year Old Me to continue to spread the important knowledge that melanoma can be prevented. We also encourage you to check your skin every month and report any changes to your doctor. We, in turn, will continue to seek ways to inform and hopefully motivate people to make a commitment to protecting and checking their skin.
Written by: Danielle Paterson, Executive Director, DCMF
It’s been a great Melanoma Awareness Month at DCMF. Our award winning video Dear 16 Year Old Me, was profiled on NBC’s The Today Show on Melanoma Monday and passed 7 million views on YouTube, and we celebrated a very successful annual fundraising event on May 13 with our most loyal supporters.
We know our efforts, and those of all our partners and friends in the melanoma community, are helping to increase awareness of melanoma. The question is, are they helping enough?
When people ask me where I work, I say: The David Cornfield Melanoma Fund, a charity devoted to melanoma skin cancer prevention and research. I specifically add ‘skin cancer’ to the description because in my experience many people are not sure exactly what melanoma is or get it confused with other diseases.
This is not good news. If the term melanoma is not well known, surely the causes, severity and need for prevention are even less understood. If I asked the following questions to the general population I’m not sure how many could answer them correctly:
- What is the number one cancer in North America?
Skin cancer. Astonishingly, skin cancer accounts for almost the same number of new cancer cases as lung, breast, colorectal and prostate cancers combined. In 2014, an estimated 76,100 cases of non-melanoma skin cancer and 6,500 cases of melanoma will be diagnosed in Canada. As other cancers are decreasing in incidence, melanoma is increasing rapidly.
- Who does melanoma affect?
All skin types and all ages, including young people. People with many moles, fair skin, freckling, light hair, a family or personal history of melanoma or a weakened immune system are especially vulnerable.
- What causes melanoma?
The majority of melanoma cases are caused by over exposure to UV light from the sun and indoor tanning. One severe sunburn before the age of 18 doubles your chances of getting melanoma. Tanning bed use increases your risk of melanoma by 74%.
- Can you die from melanoma?
Yes, melanoma is the most serious and often fatal form of skin cancer. In 2014, it was estimated that 1,050 Canadians will die from melanoma. In the USA, one person dies of melanoma every hour.
- What are the two most important things you can do to reduce your risk of melanoma?
PROTECT and CHECK your skin. Protect your skin from the sun with hats, long clothing, sunglasses, sunscreen, shade, and reduce your time in the sun. Do not use indoor tanning equipment. Check your skin regularly and report any changes to your doctor. (Use these tools to help you check your skin).
With low awareness of these facts, I suppose it should be no surprise that prevention methods are currently half hearted. With a strong culture of tanning and a general complacency regarding prevention and early detection, we’ve got a lot work to do.
We know our efforts are worth it. We feel we have a responsibility to tell everyone that they have the power to avoid melanoma by protecting and checking their skin. We want to empower people to take the simple steps to stay healthy. To do that, we’ve decided to make every month melanoma awareness month! We hope you’ll join us!