cover-up-canada-thank-you-photo

In May 2016, we partnered with Hudson’s Bay Foundation and Hudson’s Bay to launch Cover Up Canada, a national hat program and skin cancer prevention campaign.

Cover Up Canada hat sales and customer HBC point donations raised over $38,000 for the David Cornfield Melanoma Fund. Cover Up Canada also raised critical awareness of the importance of protecting your skin in the sun to prevent melanoma.

Many thanks to Hudson’s Bay Foundation and Hudson’s Bay for their leadership and generosity.

Cover Up Canada press release

 

#BESUNSAFE  SUN SMART KIDS   DCMF TEAM   DAVID CORNFIELD MELANOMA FUND AWARD    DEAR  16 YEAR OLD ME    #NEWFAMILYRULE    EBAY FOR DCMF  RADICOOL FOR DCMF  COVER UP CANADA    PLAY SUN SMART WITH THE TORONTO BLUE JAYS

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