#NEWFAMILYRULE
#newfamilyrule is a melanoma prevention video and website (newfamilyrule.com) aimed at parents and families. #newfamilyrule shines a light on the dangers of melanoma and empowers families to take action to protect their skin.
Jointly produced by the David Cornfield Melanoma Fund and the Douglas Wright Foundation, #newfamilyrule’s goal is threefold:
- make families understand the severity of melanoma
- encourage families to treat sun protection like other non-negotiable family rules such as seat belts and bike helmets
- outline the ways to protect your skin
Launched on Melanoma Monday, 2015, #newfamilyrule’s important message has resonated with people and organizations worldwide:
- over 100k views on YouTube
- over 96k views on Upworthy
- over 2.6m views on Health Unlimited Television
- featured on CTV Toronto News
- shared by organizations and companies such as the American Cancer Society, the Irish Cancer Society, The Learning Partnership and eBay Canada
- shared by celebrities such as tennis champion Maria Sharapova, singer Hilary Duff, and parenting expert Alyson Schafer
- screened on the Rogers Centre jumbotron during a Toronto’s Blue Jay’s game
#BESUNSAFE SUN SMART KIDS DCMF AWARD DEAR 16 YEAR OLD ME #NEWFAMILYRULE DCMF TEAM EBAY FOR DCMF COVER UP CANADA PLAY SUN SMART WITH THE TORONTO BLUE JAYS