Are we risking our lives for fashion?
While on vacation in the 1920’s, fashion icon Coco Chanel accidentally was sun burned, an accident that changed the course of fashion history. The suntan, previously associated with peasants and outdoor workers, was now deemed fashionable, luxurious and coveted. To emulate Coco Chanel, Westerners put away their whitening make-up, dropped their umbrellas and hats, stepped out from the shade and consciously tried to tan.